Monday, September 14, 2009

Cocktail Buzz Creates a Hot New Fall Cocktail for Dan Brown’s The Lost Symbol NYC Launch Party

Last night marked the book launch of Dan Brown’s new novel, The Lost Symbol, at New York City’s Gotham Hall, and we were asked by the nice people of Doubleday Books to come up with a signature cocktail to kick off the event. If you ever get the opportunity to attend an event at Gotham Hall, you will be happy you walked through its doors. What a glorious space, with high glass-tiled ceiling, and gorgeous Egyptian-style detail in the bars that once haunted this old, restored bank. And for the event, the book jacket’s symbols were projected in bright red all over the upper walls, providing a warm, passionate glow. It was if the book jacket had come to life.

The publicity people at Doubleday wanted a simple yet delicious (but, of course) martini-style cocktail that reflected the book’s red jacket. We started playing with some pomegranate juice, which mixes nicely with many spirits and makes any drink glow a deep rich red (see photo and recipe below). The St-Germain adds a delightful herbal touch. We ended up making three drinks we just loved, and the folks at Doubleday chose one.

Truth be told, we were given no information about The Lost Symbol. Everything about it has been shrouded in mystery, yet due to the success and popularity of his earlier books, this new one quickly rose to number one on Amazon in pre-sales. The only things we were told were the title and that it featured Robert Langdon, who was played by Tom Hanks in the film version of The Da Vinci Code. After doing a little Google sleuthing of our own, we discovered that the Freemasons and George Washington’s putative treasonous acts were perhaps the focus of this The Lost Symbol. (Our sleuthing paid off—there were cherry trees everywhere, a nod to the myth that Washington chopped down one of those suckers for reasons we really cannot recall; and the men and women behind the stick, as well as the cater-waiters, sported white perukes, providing a whiff of the eighteenth century.)

We’re delighted with the results. The Langdon’s Folly reminds us of white grapes bursting with juicy tangy sweetness. They are easy to make, light in alcohol, and perfect for your next fall cocktail party (or after your book club has finished discussing one of The Lost Symbol’s chapters). Drinking two would not be considered indecent.

Langdon's Folly
(created by Steve Schul and Paul Zablocki, Cocktail Buzz)

1 1/2 ounces pomegranate juice
1 ounce vodka
1/4 ounce St-Germain elderflower liqueur

Shake in ice for 15 seconds. Strain into chilled cocktail glass. You can add an orange twist to this drink. Do not twist above cocktail—simply toss into the drink. A small peel (using a vegetable peeler and about 1/2 inch by 1 1/2 inches without the pith) would float nicely.

photos © 2009 Steve Schul, Cocktail Buzz


  1. I found that recipe a while ago and tried it out at my birthday party. Was a huge hit. Fresh and delicious.


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